In a world obsessed with unicorn startups, venture capital rounds, and the next disruptive app, Codie Sanchez has built a powerful counter-narrative: don’t start from scratch—buy something that already works.
A former journalist turned institutional investor and founder of Contrarian Thinking, Sanchez has become one of the most prominent voices in acquisition entrepreneurship. Her philosophy is simple but radical: wealth is often built faster and more predictably by acquiring “boring businesses” with steady cash flow than by chasing high-risk startups.
Below are the 10 core acquisition entrepreneurship secrets Codie Sanchez teaches—distilled into a practical, actionable guide.
1. Buy Boring Businesses, Not Sexy Startups
Silicon Valley glamorizes tech startups. Codie Sanchez prefers laundromats, plumbing companies, car washes, HVAC businesses, pest control firms, storage facilities, and service-based companies.
Why?
Because boring businesses:
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Solve recurring, necessary problems
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Have predictable revenue
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Face less competition from venture-backed disruptors
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Often trade at reasonable valuations
Nobody brags about owning a septic service company at dinner parties—but the owner might be quietly earning mid-six or seven figures annually.
Sanchez’s insight: Glamour attracts competition. Boring attracts cash flow.
2. Cash Flow Is King—Not Valuation
In startup culture, founders obsess over valuation. In acquisition entrepreneurship, the focus shifts to cash flow.
The key metric is Seller’s Discretionary Earnings (SDE) or EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization). What matters most is:
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How much real cash the business produces
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How stable that cash flow is
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How predictable future earnings are
Sanchez teaches that wealth isn’t built from hypothetical future growth—it’s built from owning assets that generate money now.
Her rule of thumb: If it doesn’t produce consistent cash flow, it’s speculation, not acquisition entrepreneurship.
3. Use Other People’s Money (OPM) Strategically
One of Codie’s most powerful lessons is that you don’t need millions to buy a business.
Deals can be structured creatively using:
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Seller financing
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SBA loans
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Bank financing
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Investor capital
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Earn-outs
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Equity splits
Often, sellers will finance part of the purchase price because they want steady payments, tax advantages, or to ensure the business continues successfully.
Sanchez reframes the game: It’s not about how much money you have—it’s about how well you structure deals.
4. Target Baby Boomer-Owned Businesses
One of the largest wealth transfers in history is happening right now.
Millions of Baby Boomers own small businesses and are approaching retirement. Many of them:
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Have no succession plan
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Don’t want to pass the business to their children
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Don’t know how to sell
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Prefer a trusted individual buyer over private equity
This demographic shift creates massive opportunity.
Sanchez’s insight is simple: Find tired but profitable owners who want out. Provide them with a fair exit, and you inherit a functioning machine.
5. Focus on Systems, Not Talent
A risky acquisition depends on a charismatic founder who holds everything together.
A strong acquisition target has:
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Clear processes
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Documented systems
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Repeatable workflows
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Loyal employees
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Diversified customers
Codie emphasizes buying businesses where operations are institutionalized—not personality-driven.
If revenue disappears the moment the owner leaves, it’s not a stable acquisition.
The secret: Buy the system, not the superhero.
6. Improve Through Optimization, Not Reinvention
You don’t need to revolutionize a business to increase its value.
Sanchez teaches that small operational improvements can create massive upside:
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Raise prices modestly
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Improve marketing
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Add digital systems
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Increase operational efficiency
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Improve hiring and retention
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Expand into adjacent services
Often, small businesses are under-optimized. Many owners haven’t updated systems in years.
You’re not buying to flip everything upside down. You’re buying to apply modern management, discipline, and incremental upgrades.
Tiny levers, big returns.
7. Think Like an Investor, Act Like an Operator
Codie bridges two worlds: private equity discipline and entrepreneurial grit.
Acquisition entrepreneurs must:
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Evaluate deals like investors
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Run companies like operators
This means:
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Conducting thorough due diligence
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Verifying financial statements
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Analyzing customer concentration
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Reviewing contracts and liabilities
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Understanding industry risks
Then, after purchase:
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Leading teams
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Managing cash flow
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Making strategic decisions
Many people want “passive income.” Sanchez reminds them: buying a business is active wealth building.
The hybrid mindset is the edge.
8. Master Deal Sourcing
The best deals aren’t always listed on marketplaces.
Sanchez encourages proactive sourcing:
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Direct outreach to owners
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Industry networking
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Broker relationships
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Cold emails and calls
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Local business associations
Often, off-market deals have:
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Less competition
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Better pricing
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More flexible terms
The skill isn’t just evaluating deals—it’s finding them.
Acquisition entrepreneurship rewards persistence. Most people give up after a few awkward calls. Winners build pipelines.
9. Build Freedom Through Ownership, Not Employment
Codie frequently highlights the difference between income and ownership.
Employment trades time for money. Ownership builds equity.
A well-run small business:
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Generates monthly cash flow
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Builds asset value
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Can be sold later
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Provides leverage for future acquisitions
This creates optionality:
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Step back and install management
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Sell at a multiple
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Refinance
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Acquire more businesses
Sanchez calls this “buying your freedom.”
You don’t need to invent something new. You need to own something valuable.
10. Develop a Contrarian Mindset
At the core of Codie Sanchez’s philosophy is contrarian thinking.
While others chase:
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Crypto hype
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Venture capital trends
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Viral startups
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Social media fame
She advocates:
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Quiet cash flow
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Real assets
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Local businesses
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Underappreciated industries
The biggest wealth opportunities are often hiding in plain sight.
Contrarian thinking means:
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Looking where others aren’t
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Valuing stability over excitement
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Prioritizing long-term compounding
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Ignoring status games
In her framework, wealth isn’t about optics—it’s about ownership.
The Bigger Picture: Why Acquisition Entrepreneurship Works
Acquisition entrepreneurship works because it leverages three powerful forces:
1. Existing Infrastructure
You’re buying customers, employees, systems, brand reputation, and revenue streams. That’s a massive head start compared to starting from zero.
2. Financial Leverage
Through financing structures, you control larger assets with less personal capital.
3. Operational Upside
Small improvements in already-profitable businesses create outsized returns.
Combined, these elements create asymmetric reward with moderated risk.
The Risks (And Why They’re Manageable)
Acquisition isn’t risk-free.
Common risks include:
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Overpaying
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Hidden liabilities
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Customer concentration
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Poor management transitions
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Industry decline
Sanchez emphasizes due diligence and conservative underwriting. The goal is to buy stable businesses at reasonable multiples—not gamble on turnarounds without understanding the downside.
Unlike startups—where 90% fail—many small businesses have operated profitably for decades. The risk profile is different, not absent.
Who Acquisition Entrepreneurship Is For
This path is ideal for:
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Professionals tired of corporate ceilings
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Operators who enjoy improving systems
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Investors who want control
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Ambitious individuals without startup ideas
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People seeking cash flow and long-term equity
It’s less ideal for:
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Those seeking overnight riches
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People unwilling to manage teams
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Individuals uncomfortable with debt
Buying a business requires responsibility. But it also offers power.
The Core Philosophy in One Sentence
Instead of trying to become the next tech unicorn founder, buy a proven business, improve it, and let cash flow compound.
That’s the essence of Codie Sanchez’s strategy.
Final Thoughts: Quiet Wealth Wins
Codie Sanchez has reframed entrepreneurship for a new generation.
You don’t need:
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A revolutionary idea
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A Silicon Valley network
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A computer science degree
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Venture capital backing
You need:
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Deal-making skills
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Financial literacy
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Operational discipline
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Courage to approach owners
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Patience to build quietly
The world celebrates founders who raise millions. It rarely celebrates the person who buys a plumbing company and doubles its profits.
But the second person often wins financially.
Acquisition entrepreneurship isn’t glamorous. It’s strategic. It’s methodical. It’s contrarian.
And for many, it’s one of the most practical paths to financial independence available today.
In a nutshell, Codie Sanchez’s secrets boil down to this: Stop chasing ideas. Start buying cash flow.
Ahmad Nor,
https://moneyripples.com/wealth-accelerator-academy-affiliates/?aff=Mokhzani75





